Inbetween office moves, I also create bits and bobs online like this Christmas Pass The Parcel game for Topshop.
No “big revolutiuonary idea” here - it’s nice and simple and deliberately so. Every parcel layer has a prize, so just play, win and pass onto a friend. There’s a years supply of shoes or clothes up for grabs as well as loads of vouchers.
Not surprisingly it’s going down rather well with the girlies, but what we do find surprising is how many of them are trying to cheat by playing with multiple e-mail addresses - passing the parcel to themselves over and over again. We knew this would happen, and have traps in place to catch them, but it’s fascinating to watch this behaviour.
You need to spend more time with the laydeez then Tom. My colleague and I have both passed the parcel to ourselves - what girl who wants to win a decent prize from Topshop wouldn’t?