Yum!
Also of interest is the re-versioning of the get-a-mac ad’s for the UK using Mitchell & Webb.
The perfect choice for sure, but what makes it interesting is that it’s the first time in years and years that Apple have rolled out anything but the US ad’s with the simplest of currency changes. The US ones worked fine over here, although they did divide opinion as to whether they actually achieved any switching behaviour rather than under-pinning the common perception that us Mac owners are “just a little bit smug”.
There’s even new original scripts, so perhaps the start of a semi-independent Apple UK again …
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