Can’t contain it any longer. The new “squeezy” Marmite is making me cross. It’s not so much the idea but rather the execution, particularly the pack design.
First off it’s totally the wrong ergonomic shape to squeeze - it should be a tube. Secondly, the plastic formulation is wrong - it’s too hard and inflexible - resulting in a pack that’s permanently deformed and looks unappetising (see above). Thirdly, the combination of these two faults results in shaky hand syndrome during use and Marmite just about everywhere but on your toast. Fourthly, it’s so wasteful - you end up throwing so much away because you can’t squeeze anymore. I mean - Marmite was ALWAYS about being able to get one last slice of toast out of a seemingly empty jar.
Back to the glass jars from now on …
I can see why you’re getting so emotional about this. It’s just not right! Although I think the actual product tastes a bit crappy. I never got over my childhood disappointment of discovering that Marmite DIDN’T taste like chocolate sauce.
couldn’t agree more. if they’d spent time understanding how people actually consume their product i.e. what it actually means to people beyond the look of the thing, they would have ended up a million miles away from where they got to. frustratingly obvious really.